Diploma in UX Design
I completed a Diploma in UX Design at the UX Design Institute, gaining a strong foundation in user-centred, research-driven design. The programme provided hands-on experience across the full UX lifecycle, from user research and insight synthesis to ideation, prototyping, and usability testing. Through practical projects, I strengthened my ability to translate user needs into clear, validated design solutions and communicate design decisions effectively within product teams.
UX Lifecycle
A research-driven design process
Testing & Insights
I conducted three user testing interviews across three different airline websites. Insights and observations were gathered, analysed, and summarized.
Synthesis & Affinity Mapping
I processed raw data from interviews into an affinity diagram to identify recurring themes and user pain points.
Customer Journey Mapping
Building on this, I created a customer journey map to visualize the experience across key stages, documenting user actions, positive experiences, pain points, and opportunities.
Ideation & Concept Flows
Using insights from the affinity diagram and journey map, I sketched and prioritised user-centered solutions tied to key actions and pain points.
Low Fidelity Prototypes
Next, I translated the concept flows into low-fidelity prototypes to explore and test design ideas.
